Potential Target Audience

Due to the significance of the conflict found in our opening scene, it obviously restricts us in terms of target audience. It would be ideal for our opening to target everyone of all ages. However, it will most likely be watched by teenagers and young adults. Perhaps its because we discuss and explore issues many of the audience can relate to.

An example of a genre which has a selected target audience tend to be romantic comedy. In which the target audience tend to be young girls to young women. An example of a romantic comedy may be "The Backup Plan" featuring award winning actress Jennifer Lopez aka J-lo and Alex O'Loughlin. Released in April 2010, overall making 125 million dollars. Like our future opening, "The Backup Plan" highlights a problem many middle aged, successful, single women face. The need to have a baby. Throughout the movie we discover that eventually she does become lucky and conceive a child however she has to pick between the man (O'Loughlin) or her baby. 
We may want to consider just how much romance we wish to include in our Hybrid genre opening. As too much may become stereotypical and to some extent a parody. Also, there are different genres which may attract the  However there are various films created to target a niche audience. For example "The Godfather" is mainly aimed at men and perhaps older men. The dark gangster crime filled with action. appeals more to men, having a niche target audience can help, as well as limit your audience. If we chose to create an opening for a niche target audience then we may have to change our genre because by creating a hybrid genre it appeals to more people, by simply meshing two or more genres. It is also another way to introduce those whom may not like genres such as romance and crime.  







On the one hand, our group aim to include romance, we also need to include drama- with particular focus on relationships as the conflict routes from the relationship. One film currently known by various people of all ages (over 12) and has consumed the minds of practically everyone - TWILIGHT. Similarly we aim to follow a similar concept of two people being separate because of boundaries and prejudice.



  

The Twilight saga first came to our cinema screens in November 2008, and from then has broken numerous records. The first movie  Twilight grossed by $382,133,300. Based on a book it highlights the life choices Bella the protagonist has to make in order to stay in a relationship with Edward, who is a vampire. This film will help us gain an idea of what issues we can include to make our target audience 








Diversity Productions: 


Due to the change in our group, we've had to slightly change our genre from a hybrid to a single genre- drama. The idea that we would make our main focus on a homosexuality is interesting because in terms of target audience. I doubted there was a place for a film about homosexuality. After having researched various movies such as BrokeBack Mountain and Boys don't cry. I began to realise that in actual fact- the target audience can be more varied than other issues presented in other movies. What follows are a couple of films I have researched deeply and analysed- In terms of costume, sound, edit and camera shots.